From being a simple photo-sharing app meant for the smartphone generation, Instagram has gained traction by leaps and bounds to become one of the world’s top social media networks. The one-billion-plus users of Instagram are one of the biggest attractions for businesses of all kinds trying to communicate to their target audiences. Compared to a normal user profile, a business profile offers many additional features that make it easier for businesses to engage with their audiences. A quick look into the benefits of Instagram business profiles that are already being used by over 25 million businesses:
Access to Instagram Insights
As opposed to personal accounts that do not give you much information regarding the popularity of your posts and Stories, business profiles offer access to Instagram analytics that can be used to generate a large number of reports of the performance of key performance metrics like impressions and engagement, not to speak of audience demographics and locations. By tracking the reports on Instagram analytics, you can easily discover the areas in which you are doing well and those that are below par so that you can make appropriate changes to the content and posting strategy.
Opportunity to Upgrade Your Instagram Profile
With a personal account on Instagram, the bio section is restricted to just 150 characters within which, you have to inform your followers about yourself, your contact details, as well as your website link. With a business profile, even though the character restriction remains the same, it gives you a facility to add your contact details using which, users can directly phone or email you with just a click. With users finding it easy to contact you, it is natural that you will be able to increase the number of followers and earn free Instagram likes.
Run Paid Instagram Ads
Apart from posting engaging content that serves to entertain, inform, and lock in users, Instagram also provides a valuable platform for targeted advertising to specific audiences. With a business account, you have the liberty of being able to create advertisements from within the app. If you desire to promote a post, all you need to do is to click on it and then select the option of “Promote”. The Instagram verification process will then take over and lead you through various steps including connecting or authenticating your Facebook account. After this stage, you can select the text for the CTA button, choose your audiences, and decide on a budget and the period for conducting the campaign. According to https://learn.g2.com, the learning curve for Facebook users is minimal.
Gain Authority with the Instagram Verified Tag
Sales get a boost if your account is verified by Instagram as this gives you more credibility with the target audience. Even though the process of verification is long and complex, having a business account makes it easier. When the number of your followers exceeds 10,000, you will also be able to add links to stories with your business profile.
Conclusion
There are distinct advantages of switching over to an Instagram business account as it offers businesses plenty of additional features and facilities including the right to access Analytics, schedule posts, run advertisement campaigns, and above all, become Instagram verified that give your business an extra trust factor that can help sales considerably.
Author Bio –
Kristen Smith is a leading blog writer and content marketing professional with thousands of Like4Like for her postings.
