In this modern world after all social media marketing, as well as email marketing, are both powerful and effective individually but with an integrated approach, you can make it even more powerful. This integration will drive more traffic and will make your following far better. This will increase your revenue and at the same time will help you to build your fan following far more than you could by using any one of these two social channels alone.
Ideally, Instagram will prove to be more effective and useful social media channel to integrate with your email marketing campaign. This will ensure that your Instagram followers are more involved with not only your posts but also with your email marketing campaign on the whole.
Every business relies on the word of mouth marketing even today no matter how extensively and aggressively they advertise through other forms of marketing. Instagram happens to be the most effective digital version of this form of old school marketing with its useful and effective features that allow several activities such as:
- Sharing of photos and
- Posting of short videos to explain the product and its usage.
Publishing reviews of your customers in your site along with these features of Instagram, such integration will surely boost engagement as well as enhance the chances of more and more followers subscribing to your email list.
The user-generated content
With the use of the user generated content or UGC, Instagram is all the rage at this moment. Research shows that those posts that contain or feature a UGC typically have a chance of conversion rate that is 4.5% higher the conversion rate of any non-UGC post.
Moreover, most business owners well as marketers such as Gramista and others prefer and suggest using UGCs because of it:
- It will boost conversion rates which in turn means you will have more subscribers on your email list and
- It will also give you easy access to lots of content that may have taken a lot of time and cost you more if you selected the images otherwise.
The simplest way to do this is to select a meaningful and dedicated hashtag. This will encourage your followers to allow you to add their pictures and stories in your posts.
Once you have collected enough UGCs you can use any of it then in Instagram ads. This will build your email list. According to research, ads that feature UGC have a click-through rate that is four times greater than those that do not have a UGC. This will give you a higher and better chance to direct the followers to sign up page. Before running any Instagram ads, you must sign up for an Instagram business account.
Therefore, make it a point that you share contents posted by your users on a regular basis.
it does not matter whether it is obvious to you that you want your Instagram followers to sign up to the email list! What matters most is whether or not they know that they are expected to perform such an obvious act.
In order to make it obvious to them, you must ask them actively to sign up by taking the next step once they visit your site. You can do this most effectively by incorporating strong, clear and compelling calls to action. This CTA will urge them to:
- Click to visit your site or
- Make a purchase or
- Signup to your email list.
This may seem to you like an incredibly easy tactic, but it is not that simple to make a call to action incredibly effective.
In order to create a compelling call to action, you can in fact use common and simple words and phrases such as:
- Register and
These words will significantly boost the conversion rates and therefore it makes all the sense to use these powerful words and phrases.
- You can use the calls-to-action in your Instagram bio. This will guide your followers toward the freebie.
- You can even incorporate the calls to action in your post descriptions. This will allow you to capture new Instagram followers who may have visited your account through hashtags or other means.
Just make sure that you put the call-to-action at the center and front of the Instagram bio. This will encourage Instagram followers to find the email signup page easily. Just make sure that when they sig-up you provide them something in return for providing their email addresses such a free e-book to download.
The power of stories
If you thought that Instagram is just a platform to share pretty pictures you should think again. In fact, you can do a lot more with the Instagram features that are powerful enough to ensure you have high traffic to your site and get more followers to signup for a newsletter or email.
In fact, the stories feature of Instagram has proved to be a very useful feature. It is actually a massive hit among the business owners as well as the individuals alike. These Stories feature is the best way to connect with your audience in a moment and that too in the most authentic way.
- These Stories have an interactive nature
- It provides you with more scope for conversion as compared to any regular Instagram post
- It allows you to add text to your images
- You can even create a swipe-uplink in it to take your followers to chosen landing pages
- You can create more impressive calls-to-action that will literally dance on the screen.
As a business brand, you can furthermore use these Instagram Stories to promote your weekly newsletter. The users will be able to sign-up and receive it through email.
To wrap up
Therefore, there is no prize for guessing which is the hottest social media channel at the moment. This great platform will help you to build your brand, reach out to new audiences, and also generate more leads to grow your email list.
Since this is the most engaging platform, it is easy to leverage it to encourage your followers to sign-up to your email list.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.